Laura Herrera

Laura Herrera is a strategic communications and cultural institution leader with more than 15 years of experience advancing mission-driven organizations through storytelling, public engagement, and institutional transformation.

She currently serves as Chief Marketing & Revenue Officer at the Griffin Museum of Science and Industry, where she oversees enterprise marketing, communications, earned revenue strategy, digital engagement, and public affairs for one of the world’s largest science museums.

Throughout her career, Laura has led nationally recognized brand and visibility campaigns, executive communications initiatives, and community-centered engagement strategies across the cultural and nonprofit sectors. Her work focuses on helping institutions strengthen public trust, deepen civic connection, and align communications with long-term organizational impact.

In addition to her museum leadership, Laura advises nonprofits and cultural organizations on strategic communications, institutional positioning, and audience engagement. She is deeply committed to the role of arts, education, and civil society organizations in building more connected, informed, and equitable communities.